*Concept work for a student project


Identity
Typeface
Illustration
UI

Identity rebrand for nouméa, a beautiful destination of New Caledonia, to make it more appealing to a younger demographic.

Brand Value: Dynamic, Connection, Handcrafted





The typeface was inspired by the unique selling point of Nouméa, to represent the wave, the culture, and the beauty of the island.




Typeface and brandmark ideation process.